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The selling price of the product in Lucena, Macalelon and Laguna
(not covered in the propose market area) is P 100 per pack which contains 10 sliced tikoy. The proponent contemplates to sell the price the same as of the sold by expected competitors
but still with superior quality. This is to help maintain the profitability of
the industry with upgraded quality of products. This approach can be done through
constantly monitoring the selling price of competitor’s product and supply of raw materials.
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